Search Engine Optimization – SEO

Start ranking higher, earning more qualified traffic, and increasing your bottom line with fully-managed SEO services from Hazgui WP.

What is SEO & Why is it Important?

Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.

While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:

- How do you “optimize” for your site or your company’s site for search engines?

- How do you know how much time to spend on SEO?

- How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.

Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.

How We Create a SEO Strategy

Conduct an Search Engine Optimization Audit

Before we make any adjustments to your online presence, we conduct a thorough SEO audit. We review your website structure, traffic data, link profile, local search optimization, and more to see where your brand is successful and where you have opportunities to boost your efforts.

Improve Site Structure

If your site is difficult to navigate, neither search engines nor potential customers will be able to find what they need. We organize page structure, implement an XML sitemap, and add schema markup to improve user experience and make your website easier to crawl and index.

Determine Optimal Keywords

Your brand might already be ranking for specific keywords in search engine results, but there’s always room for improvement. We conduct extensive keyword research to ensure your SEO efforts include targeting phrases and search queries that drive valuable traffic to your website.

Monitor Link Profile

It’s hard to keep track of all of the places online where your website is being linked—and it can be even harder to get questionable links taken down. We keep a close eye on your link profile to ensure you’re only receiving high-quality backlinks that help your brand’s search engine optimization.

Provide Monthly Reporting

We want to make sure your SEO strategy is helping to accomplish to your digital marketing goals. That’s why we offer monthly reports that cover website traffic, customer acquisition, on-site user behavior, and more to see where you’re succeeding and where valuable adjustments can be made.


For brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location. With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.

We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.

E-COMMERCE Search Engine Optimization

Our e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions. We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing. Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.

Let's Work Together

Start a Search Engine Optimization project


HAZGUI WP mission is to create custom websites and marketing plans for businesses of all varieties. Regardless of your size, you should have a website that speaks your ideas and helps you grow.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram